TV and radio ads compete with spam
Television and radio commercials - and not only those low-budget late-night ads - are looking more and more like those offers for fake Viagra, boiler-room get-rich-quick schemes, and worthless diet products that seem to clutter everyone's email.
Billionaire blogger Mark Cuban warns that showing these ads, which are nothing but ripoffs of the consumer, will hurt the reputation and the brand value of the radio or TV station.
In the article Ripoff Commercials = Stupid TV Stations and Networks, Cuban argues that, if a station hasn't sold an ad slot to a quality advertiser, it would be better off not running any ad at all instead of running this garbage. Can't argue with that!
Commenter Trey Tomeny says:
A great observation, Mark. It is especially appalling that so many of the commercials that air on talk radio are for highly questionable get rich quick schemes. Those shows are the product of individual hosts who seem to value their integrity, and then apparently sell it to the highest bidder during the breaks.
By the way, Mark Cuban's blog offers a mobile website - try it and see!
Technorati tags:
advertising
fraud
mobile web
MSM corruption
spam
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