Exclusive: Techrigy "Technology Evangelist" Adam Steinberg

FHK members and staff had the pleasure of interviewing Adam Steinberg, a “Technology Evangelist,” with Techrigy at this week’s Monday-night conference. FHK’s WikiTek, AJ, led the interview, and Adam shared his knowledge and opinions of using wikis as a social networking tool online and in the enterprise, of the future of social networking, and of Techrigy’s exciting new SM2 product, a risk-management tool for social media, which is set to launch at the end of July.

The interview, conducted in chat-room format, has been edited by FHK for length, and clarity.

Social Networking and the Enterprise

FHK: OK...let's start out with the biggie. We're looking at a huge boom in social networking for personal use, and to some extent for small businesses. What's the state of social networking in the enterprise, both within the enterprise, and for reaching out beyond it?

Adam: Well, I think it's definitely still early for social networking in the enterprise. We've been seeing some early adopters, namely the IBM’s of the world. "Social networking" was certainly a buzz word at the Enterprise 2.0 conference a few weeks ago.

FHK: IBM has been using internal e-mail for decades, and extended it to their customers a long time back.

Adam: But, I still think a few F1000 companies think of MySpace when it comes to social networking, so I still think it's about 12-18 months from hitting mainstream in the enterprise. But we're certainly seeing action outside the enterprise. It's certainly growing fast. LinkedIn is huge, of course, and we're seeing Facebook really becoming a professional network as students graduate from college and enter the work force.

FHK: Is LinkedIn used mostly for recruitment or for other purposes as well?

Adam: Yes, recruitment, but also finding old connections, as I've used it, as well as looking for potential startup partners.

FHK: Such as sharing expertise?

Adam: Exactly, and for recommendations as well…However, it's fallen behind Facebook, and they've just announced they'll open up their platform, similar to what Facebook just did.

FHK: Why do you suppose that is?

Adam: I'd say they just became stagnant. They owned a niche of professionals until very recently, but Facebook is just innovating twice as fast as anyone else. As younger Facebook users migrate to the workplace, they aren't going to leave their network behind.

FHK: Do you notice a phenomenon of people networking in one venue, and then moving on, en masse, to the next thing that looks more exciting?

Adam: Sure, as better technologies and networks come along; there is usually a cycle of early adopters and then rapid acceptance, as long as the technology is worth switching. I don’t think you see too many people switching from MySpace to Facebook. I think you see many people, when deciding which network to join, picking Facebook instead of MySpace, now, whereas two years ago, MySpace was the leader

FHK: Our impression is that MySpace is more for the entertainment world, especially music, and fans of specific bands.

Adam: I think you are right, especially now. Previously, Facebook limited its users to college students. They opened it up to anyone last year, and now we see high school students joining Facebook instead of MySpace. It’s really quite phenomenal.

FHK: Well, yes…there's a prestige factor for HS kids to join with their college soon-to-be peers.

Adam: Yes, that's certainly part of it

FHK: Where do you see Wikis fitting into the social networking trends: particularly specialized wikis, other than the 900-pound gorilla, Wikipedia itself?

Adam: I think wikis are really going to be huge in the next twelve months. We're going to see wikis take off just as blogs have, especially within the enterprise. When we first started indexing wikis on WikiTag, we'd search for random keywords reflecting hobbies of ours, and we'd be amazed at the wiki communities that popped up. These were strong communities, with strong knowledge bases around the most obscure topics, so it really seems like there is something for everyone in the wiki world.

FHK: Examples?

Adam: Well, one of the most memorable is Wookieepedia.

FHK: Star Wars in general, or just Chewbacca?

Adam: From what I recall, it's the complete star wars universe, which isn't the most obscure interest in the world, but it's amazing to see the number of users, and how devoted they are to these communities. These communities have existed for years.

Techrigy’s SM2

FHK: What about wikis for software support, wikis for systems support in an organization, customer service wikis...less exciting, perhaps, but more practical (maybe).

Adam: Those are really taking off as well, and I think they’re equally exciting. Just at Techrigy, we're using multiple wikis with a staff of about 12 people. We're seeing IBM’s of the world with thousands of wikis.

FHK: What do you think of opening up the support wikis to the customer base, to allow customers and clients to contribute their knowledge?

Adam: Oh I think it's outstanding. Practically every medium to large size company uses wikis, or wants to use wikis. Its a perfect way to communicate and collaborate with customers.

FHK: What are the steps for getting started with a wiki in the corporate world?

Adam: Well, there are really a number of different platforms. SharePoint really seems to be taking off; they have a nice platform. There are other strong players as well - Socialtext, TWiki.

FHK: What do you think about Wikispaces?

Adam: Wikispaces is a great option as well - in fact, I just spoke with a manager from SourceForge today, who mentioned that they've integrated Wikispaces. Honestly, there are many great options. The harder part, sometimes, is convincing management to let employees use wikis and social media.

FHK: What are their objections?

Adam: Well, if hundreds or thousands of employees are using wikis or blogs, how do managers keep track of who is saying what in terms of the corporate image, correctness of information about company products and services, etc.? There are a lot of risks associated with letting thousands of people communicate, especially if the wiki is public and open to customers.

FHK: There are security issues to think about, too.

Adam: Sure, but beyond that: liabilities, defamation, Sarbanes-Oxley, the list goes on. It's really email to the next level. That's probably been the biggest obstacle to adoption, not so much technical, but just on an overall compliance level.

FHK: And that's what your new product is designed to remedy?

Adam: Yes, SM2 is a risk management tool for social media.

FHK: What about the issue of how to get started...I don't mean choice of platform, but of how to structure the project, how to structure the Wiki itself in terms of what to cover. Does your product address those issues as well...allowing the management to set the theme?

Adam: SM2 helps management know who's using social media, what they're saying, and if they are creating liabilities. It's really a tool to help management become comfortable with these media, because people are going to use them whether management gives the okay or not. If the CEO says no, the employees will just blog from home.

FHK: Are there tools for validating information that is put into the wiki?

Adam: We actually don't address this, as we aren't part of the wiki or blogging package. We’re more of a monitoring layer on top of the content. I think that would be setup on the IT level, in accordance with company policy, etc., although we can do some monitoring to verify this.

FHK: What kind of reports does your software generate?

Adam: SM2 will provide real-time notifications of compliance violations. For instance, if you wanted to know anytime someone posted a SSN, or anytime someone used a curse word on the company wikis, or anytime someone blogging from home started bad-mouthing the company. There are an infinite number of rules that an organization can create within SM2, which does come loaded with a base set of policies.

FHK: What about making sure that valid customer complaints are being addressed?

Adam: Hmm, that's an interesting angle we haven't really thought about; we've been more concerned with compliance and risk-management, but that’s an interesting angle.

FHK: SM2...it covers more than Wikis then?

Adam: Yes, it does blogs, as well. Blogs are probably the bigger risk, especially away from the work place.

FHK: What you're talking about, with the blogs, sounds more like organizational reputation management.

Adam: Yes, that's almost exactly it. We do a few other things with compliance, namely record retention, but I think you hit the nail on the head.

FHK: What would you like our community to know about your SM2 product, Adam?

Adam: Really, we’re just hoping to help speed up the adoption process of these social media by addressing some of the concerns organizations have with these media…Not the right to control what people are saying, but to know what people are saying.

FHK: Would your software be helpful for political campaigns, activist groups, and the like?

Adam: Absolutely. How does a campaign manager know what people are saying in the blogosphere, particularly staffers?

FHK: Right now, they're using Google Alerts, or something similar. Some of the liberal candidates have had embarrassing experiences with blogging misbehavior on the part of their staffers.

Adam: I was just thinking of that…SM2 would have been helpful in that situation.

FHK: What about chat room behavior that may be traced back to individuals?

Adam: SM2 doesn't address that directly; I think there are other IM compliance packages that do address this behavior. IM is another huge risk for organizations.

What to do with Wikis

FHK: Adam, back to your experience in working with Wikis, Do you have suggestions for making wikis more searchable online?

Adam: Use WikiTag!

FHK: We have signed up for WikiTag, but tell us more about it for the benefit of our readers.

Adam: Well, WikiTag actually started out as just a side project, but we've seen a real need for it. We're hoping to work with all of the wiki farms and start indexing their content, allowing users to tag those wikis, obviously, to make them more searchable. That combination of indexing and tagging would be a nice start. As I mentioned, there are so many small gems out there in the wiki community, that we really need a way for people to be able to find these wikis and connect with others.

FHK: How does a wiki organizer go about using WikiTag to tag their wiki?

Adam: Just go to http://www.wikitag.us/. Click o the “share a wiki” link, and then register your wiki. You can tag it with keywords describing that wiki as well; then, anyone will be able to search and find your wiki. If your wiki has already been registered, you can add additional keyword tags by doing the same process.

FHK: Do you tag specific pages within the wiki?

Adam: Right now, the technology doesn't limit that, but we're encouraging people to just tag the landing pages of each wiki so that people have a nice directory of wikis, and we don't get overrun with thousands of redundant pages.

FHK: Do you think your policy management software could be applied by the Pentagon for milblogging-control purposes?

Adam: I definitely think so. It's a perfect application for SM2, and it's a shame that the military doesn't allow our soldiers to communicate from abroad via social media. Certainly, there are security concerns, but hopefully a policy can be created that will address those, and maybe SM2 will even play a role.

FHK: Are you talking about potentially using the technology for security/surveillance?

Adam: Well, more for monitoring information flow.

Contacting Adam, and Techrigy

FHK: Is there anything else you would like our readers to know, Adam?

Adam: For those that might want to implement social media, particularly in an organization, I encourage you to head over to http://www.techrigy.com/ and check out our white papers - we have a nice library of information there about social media. I'll also be glad to help anyone anyway I can - feel free to contact me at adam@techrigy.com

Also posted on the Ft. Hard Knox Blog.

Follow-up: Post on Adam's new blog, Techrigy

Stumble It!

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Social Bookmarking Made Easy with Browser Links

Those of us who enjoy social networking through bookmarking sites such as Digg, del.icio.us, and Newsvine are familiar with those little shortcut buttons, chicklets, and quicklinks that allow us to submit, vote for, and comment on our favorite web articles quickly and relatively easily.

But what if we’re reading an article with no shortcuts? Yes, we could still bookmark these the “old-fashioned” way (sign on to the various social bookmarking sites, and post the information using the url…sigh…yawn…)

OR we could take advantage of our browsers’ “links” button. Newsvine has posted a 10-second demo on how to do this with its Seed-the-vine service. It works exactly the same way with Socializer 2.0, which allows you to bookmark to multiple sites from a single page with its “Socialize this” link (Don’t forget to check out the “Create a Short Socializer Link” feature, which saves time when posting to multiple sites by providing a short url and pre-formatted post title!).

It takes a couple of minutes to set up the links initially, but for active social networkers, these little buttons will save a lot of time over the long run. All you need to do when you are on a page you want to bookmark or submit for promotion is click on the link!

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Socializer 2.0

You know that long list of little icons at the bottom of some blog posts? They usually represent Digg, del.icio.us, reddit, Technorati, slashdot, and other social bookmarking sites. Socializer 2.0 simplifies that process. Socializer is free, by eKstreme.com webmaster tools and tutorials.

Socializer 2.0 provides several different convenient ways for surfers and webmasters to use the service.

One thing that's missing is a usable button. Maybe they'll have one soon.

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Poli-Web 2.0 Made Simple

Eight Steps to Effective Online Political Activism:

Blog.

Whether you like to write, or you like to promote the writing of others, your blog is your link to Web 2.0. Services such as Blogger, WordPress and many others offer free hosting, and are user-friendly. You might as well grab a domain name you like while they’re relatively inexpensive and easy to obtain through services such as GoDaddy.com. Don’t think you have enough material for a blog? You can always join others, and blog as a team.

Link.

Link to the bloggers with similar interests, and ask them to link to your blog. The more high-quality links you have to your blog, the higher you will rank on the search engines like Google, and the easier you will be to find. Signing up with a blog search engine like Technorati will also give your blog more exposure to other bloggers who may wish to link to yours.

Socialize.

Social networking sites are having a big impact on the quality of the information that is available on the web. Social networking increases exposure to you blog, and gives you another way to interact online. Social networks include purely social sites like MySpace, as well as social news sites like Digg, social bookmarking sites like Del.icio.us, and others.

Discuss.

Online discussions are happening around the world, 24/7, in internet forums like Delphi Forums, and groups services like those available through Yahoo and Google. Need help finding an online discussion in your area of interest? Try Omgili, a search engine for online discussions.

Wiki.

A wiki is a good way to compile and sort information for easy reference. It can be open to the public, or to members only. Free wiki services are available through Wikispaces, and others.

Recruit.

In addition to the online networking we’ve already discussed, it is important to remember that some of the people you want to attract may not even be online, and may not know how to find you. This is especially true if you wish to work with political activists who may be a bit older than the typical tech-junkie (who is about 22 and grew up on the internet). Your fellow activists may need to be drawn in through e-mail, and word-of-mouth, so don’t discount the value of good ol’ fashioned salesmanship.

Promote.

Once you have a great blog, you’re on everyone’s blogroll, you’re active in social networking and the discussion forums, you have a wiki to organize your information, then what? The internet is centered around what is happening right now. What you’re doing right now matters so much more than what you did a few months ago. Your blog needs to be current, as does the information you are promoting in your online discussions and networking activities. Your readers and online friends need a reason to continue returning to visit you. This can be done through relevant e-mail lists, periodical updates, freebies, or reliably updated content.

Geek-Up.

Political Bloggers are finding new and innovative ways to interact online through technology, like webcasting (HotAir), daily feeds, (AmericanMinute), and 3-D (Ron Paul – Second Life). Remember, it is important not to use technology simply for the sake of having a cool gadget. Using bandwidth for no real purpose, makes the pages download too slowly, discouraging participation. But technology can be used effectively to make your content more fun, interesting, and attractive. Yes, improved technology costs money. Political activists are already investing money in making sure that their political viewpoints are well-represented online. What is it worth to be sure that your views are also represented?

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Why Conservatives Need to Geek-Up (Part 1)

If you are not a liberal when you’re 25 you have no heart, and if you’re not a conservative when you’re 45, you have no brain.

This saying, sometimes credited to Winston Churchill, seems to hold a bit of universal truth, as does the notion that the young people of a generation affect change, while the older folks lend stability. This certainly seems to be the case when it comes to politics online in the 21st century (allowing, of course, for exceptions such as the Young Republicans clubs and the die-hard hippies).

Web 2.0 technology affects our lives online in the form of blogs, online citizen journalism sites (social news), wiki’s, folksonomies, social networking sites, collaborative bookmarking sites, podcasts, aggregators (e.g. RSS), semantic web, collaborative software, and other online scenarios in which users create and share content such as graphics, news, information, technology, creative writing, software, photos, and videos. The original World Wide Web gave us the opportunity to share information by posting what we had to say, and by reading what others had to say. Web 2.0 takes that concept to the next level, by giving users the opportunity to collectively influence what information is available and how the information is distributed.

Today’s twenty-somethings grew up online, and generally seem to be more intuitively tech-savvy and more comfortable with online collaboration than those of us that are older (“older,” in this case meaning anyone over 35!). It is no wonder, then, that there is a noticeable liberal/progressive majority in the politics discussions of any of the social networking sites, which extensively utilize the newest technologies and the art of collaboration.

Largely due to Web 2.0 technology as well as increasingly interactive search engines, there is a growing body of knowledge online that is taking on a life of its own, and it is very influential. Features such as Google PageRank assure that the majority view of any issue is likely to be the first available information on any given topic. Anyone interested in the accuracy of the information that is being disseminated online, needs to have a voice in this increasingly important global discussion.

As conservatives, we need to understand and utilize Web 2.0 technology if we want this body of knowledge to even partially reflect our values, attitudes, respect for history, and vision for the future.

(Go to Part 2 of 3)
(Go to Part 3 of 3)

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Why Conservatives Need to Geek-Up (Part 2)

(Go to Part 1 of 3)

When I was growing up, if I had a question, I was often encouraged by a parent or teacher to go look for the answer in a dictionary, the encyclopedia, or in the library. Students of all ages have it a lot easier, as they often need to go no further than their closest internet connection, so that they can Google, Yahoo, or Dogpile, or Ask Jeeves for the answers to their questions.

It’s so easy, and convenient. Just type in a few keywords, and voila! Often hundreds of pages of information is instantly available on any given topic. But we don’t sort through all of those pages, do we? I personally almost never go past the first, second, or rarely the third page. So who controls what information populates those first pages?

There is an entire career field dedicated to getting websites promoted to this highly coveted location, called search engine optimization (SEO). There are directories, crawlers, and paid listings. Organizations such as SearchEngineWatch.com offer suggestions online for getting websites closer to that front page, and explaining the hierarchy of search engines.

Google PageRank’s webmaster center explains, “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.” High quality sites, as it turns out, are pages that have a lot of traffic, and have lots of other sites linking directly them. See a pattern? The more links you have to your site, the more traffic you will get, hopefully resulting in more links. There is a compounding effect.

Why do conservatives need to understand this? As we discussed in part one, there is a noticeable liberal/progressive majority in the politics discussions of any of the social networking sites, which extensively utilize the newest technologies and the art of collaboration. This is also reflected in the information that is available online through a typical search.

The compounding affect of the search engine algorithms assures that the majority view will continue to be the majority view. Want to test this theory? Try the following searches in any of the search engines, and see if the first page leans right or left: Iraq war, immigration, or gender.

Curious about where your favorite websites rank on Google? Try this free PageRank checker.

(Go to Part 3 of 3)

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Why Conservatives Need to Geek-Up (Part 3)

(Go to Part 1 of 3)
(Go to Part 2 of 3)

(This Third Installment is by Jenn Sierra and TXPoet, with research assistance from 1389.)

This is the third and final installment of this series explaining why Conservatives need to become more active in the Web 2.0 environment. Part One discussed the generational gap, generally between liberals and conservatives online, while Part Two discussed the how this gap is creating an imbalance of information readily available online through a typical search engine query. We will finish this series by highlighting a few of the major figures supporting Web 2.0 financially, showing how their political leaning is further compounding the imbalance in the information war.

Online social networkers are familiar with Digg.com, the current top social bookmarking site, which has enjoyed unprecedented success in social networking, through its use of bookmarking and syndication, with over 15 million visitors per month.

Where does a site like Digg get funding? Who are its investors? Primary Greylock Partners and the Omidyar Network. The Greylock Partner team is an international investor in primarily technology and medicine, with a special interest in Israel. The Omidyar Network “has invested in a variety of areas, including microfinance, participatory media, open innovation, open source and transparency in government.”
In addition to investing financially, the Omidyar Network is on mission: “Ultimately, we hope that people everywhere will constructively engage with each other to pursue what they care about most, resulting in a global society that is continually advancing social progress.”

If the name Omidyar rings a bell, it’s because Pierre Omidyar is the founder of e-Bay, a philanthropist who is #43 on Forbes’ list of billionaires, and a benefactor of a microfinance fund at Tufts University.Omidyar’s COO is Iqbal Paroo, a Shia Imami Nizari Ismaili, whose interests involve complex healthcare and higher education. He has a long history of involvement with the Aga Khan Foundation (1977-2000), and “From 1977-1980, he served the Aga Khan Foundation as both director of commissioning for the initial phase of the Aga Khan University in Karachi, Pakistan,” which has “teaching and research programmes in Pakistan, Kenya, Tanzania, Uganda, Afghanistan and the United Kingdom,” the university is billed as “an agent of change” and “an important force for pluralism.”

Omidyar and Paroo are champions for the left’s most sacred causes, and now their organization is one of the primary investors in the largest, most influential social-networking site on the web.

Where is the conservative counterpart?

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Update: Where did the Name "Omgili" come from?

In response to the discussion I posted yesterday on Omgili PowWow, I received a reply from "answerDude ," who was kind enough to explain that Omgili = Oh, My God, I Love It! 
 

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Omgili: Discussion Forum, Search Engine, or Social Networking Site?

I've been using the Omgili search engine to locate online discussions on my favorite topics for some time now, but today I discovered two new beta projects by the Omgili folks: Omgili Thumbs, and Omgili PowWow.

 

First, what is Omgili?  Omgili is to the discussion forum what Technorati is to the blog.  It is a search engine designed specifically to find online discussions using queries.  More info is at the FAQ page and the Recent Queries page.  The process is very simple; users simply enter the topic they are researching, and Omgili provides a list of online discussions on that topic.

 

Omgili PowWow added the feature of allowing users to register, and develop profiles, so that they can find and be found by users with similar interests.   Users are able to exchange messages online, either publicly or privately.  Users can post new discussions, and there is a polling feature in the works which looks interesting but is not yet functional.

 

Omgili Thumbs takes this search engine to the next level, by allowing users to submit existing online discussions (from any forum), comment on, and vote for and promote online discussions they like or give a "thumbs-down," to those they don't like.

 

I still have one question, and have not yet been able to find the answer.  I have posted the question as a discussion on Omgili PowWow, and will post and update on this blog when I receive an answer. The question is this: " Where in the world did the name 'Omgili' come from?!"

 

Jenn Sierra

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MySpace News Beta - Great, but Just One Problem...

MySpace has launched a news aggregator called MySpace News.  Although it has similar features to other social news sites, and was predicted to be a major competitor to Digg.com, it is a little different from Digg, in that there is currently no "friends" feature, there are a lot more news categories, there is no membership (users do not have an ID), and users do not submit stories – they simply vote on what stories are available through the feed.

 

Even though MySpace News is owned by MySpace, users of the news beta are not required at this time to have a MySpace account to vote on stories, and there is no way to know who has voted on a story to make connections with other users with similar interests. (On the plus side, there is also no way to accumulate cyber-stalkers, since no one knows who has voted for which stories.)

 

The aggregator is very good, and I have been pleased with the stories I'm finding in my favorite sections.  Using MySpace News is very easy; just go to http://news.myspace.com, select your categories, and start reading and voting.

 

It might actually replace some web users' current social bookmarkers or news aggregators, except for one problem:  Many places of business, schools, and libraries have blocked MySpace…and this includes the MySpace News Beta.  For MySpace News to ultimately be successful, they will have to find a way around this.  My suggestion?  Change the name.

 

JennSierra

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What is Web 2.0?

By JennSierra

 

I'm currently in the final stages of my Ph.D. program (Instructional Design for Online Learning), and the topic I've chosen for my dissertation is "The Learner Profile for an Online Social Networker." My particular area of interest for research is the role of Web 2.0 in online education and training.

 

When I explain this to friends and acquaintances, the question inevitably arises, "So, what, exactly, is Web 2.0, anyway?" Good question. The best person to answer this question is Tim O'Reilly, the person who coined the term. For his explanation, see What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software.

 

Web 2.0 affects our lives online in the form of blogs, online citizen journalism sites (social news), wiki's, folksonomies, social networking sites, collaborative bookmarking sites, podcasts, aggregators (e.g., RSS), semantic web, collaborative software, and other online scenarios in which users create and share content such as graphics, news, information, technology, creative writing, software, photos, and videos. The original World Wide Web gave us the opportunity to share information by posting what we had to say, and by reading what others had to say. Web 2.0 takes that concept to the next level, by giving us the opportunity to collectively influence what information is available and how the information is distributed to ourselves and others.

 

Because of Web 2.0 technology, there is a growing body of knowledge online that is taking on a life of its own, and it is very influential. If we are interested in the accuracy of the information that is being distributed online, we need to have a voice in this increasingly important global discussion. We need to understand and utilize Web 2.0 if we want this body of knowledge to at least partially reflect our values, attitudes, respect for history, and vision for the future.

 

JennSierra

 

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Covering social news and Web 2.0

Hi!  Nice Moblog.  I noticed the article on writing about social news...are you going to have a social news section?  I'm always looking for good info on that.

Jenn Sierra
www.jennsierra.com

I'm glad you like it.

Instead of sections, Blogger offers labels, which are more flexible. I already have defined a tag for 'social news'. Just click on the label to view them all!

I'd like to welcome you to this blog as a co-author, and I'm looking forward to receiving more posts from you!

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